Boat And RV
Marketing
Boat and RV Marketing specializes in tailored digital marketing strategies for the boat and RV dealerships. Led by industry veteran KerynLynn, our agency combines deep industry knowledge with cutting-edge digital marketing techniques to boost your brand's presence and increase sales. We're committed to helping you navigate the complexities of online marketing with ease and efficiency.
Case Study: Transforming Holly Acres RV & Marine Through Strategic Digital Marketing Introduction Holly Acres RV & Marine, a prominent boat and RV dealership located in Woodbridge, VA, underwent a significant transformation under the leadership of Keryn Lynn, a seasoned marketing strategist. This case study explores how strategic shifts in digital marketing over the past two years revitalized the brand, enhancing visibility and sales during a period of market normalization post-Covid-19.
Background and Initial Challenges Upon assuming leadership, Keryn identified a critical lack of direction in the existing marketing strategy. The dealership had been reliant on generalist agencies for website development, SEO, PPC, and social media management, which provided no tangible results. Additionally, an ineffective billboard along I-95 and a void in strategic marketing during the Covid-19 pandemic posed significant challenges as market trends began reverting to pre-pandemic norms.
Strategic Goals Keryn’s primary objective was to establish a robust digital presence for Holly Acres. The strategy commenced with simple email marketing and progressively incorporated social media management, Facebook Lead Generation Ads, Google Pay Per Click, SMS marketing, TV commercials, open houses, reputation management, and ecommerce. The introduction of AI and automation for cold calling and hot lead follow-up sequences aimed to enhance conversion rates, aligning with the overarching business strategy to improve brand awareness and lead generation.
Key Actions and Decisions To address the initial challenges, Keryn focused on learning from existing gaps, growing the brand’s digital footprint, and continuously iterating and optimizing the marketing strategy. This proactive approach involved developing a comprehensive marketing strategy tailored to the dealership’s seasonal business cycle and budget constraints.
Implementation Keryn implemented the new strategies over a 12-month period, which involved careful planning around the seasonality of the business and strategic budget management. The marketing team structure evolved from a solo operation to a collaborative team including two part-time virtual assistants and a specialized website development team for ecommerce. Significant partnerships, like the one with NBC DC for a spring/summer brand awareness campaign, and an evolving tech stack were crucial in these efforts.
Case Study: Transforming a Virginia Boat and RV dealership Through Strategic Digital Marketing Introduction. A prominent boat and RV dealership located in Northern VA, underwent a significant transformation under the leadership of Keryn Lynn, a seasoned marketing strategist. This case study explores how strategic shifts in digital marketing over the past two years revitalized the brand, enhancing visibility and sales during a period of market normalization post-Covid-19.
Background and Initial Challenges: Upon assuming leadership, Keryn identified a critical lack of direction in the existing marketing strategy. The dealership had been reliant on generalist agencies for website development, SEO, PPC, and social media management, which provided no tangible results. Additionally, an ineffective billboard along I-95 and a void in strategic marketing during the Covid-19 pandemic posed significant challenges as market trends began reverting to pre-pandemic norms.
Strategic Goals: Keryn’s primary objective was to establish a robust digital presence for the dealership. The strategy commenced with simple email marketing and progressively incorporated social media management, Facebook Lead Generation Ads, Google Pay Per Click, SMS marketing, TV commercials, open houses, reputation management, and ecommerce. The introduction of AI and automation for cold calling and hot lead follow-up sequences aimed to enhance conversion rates, aligning with the overarching business strategy to improve brand awareness and lead generation.
Key Actions and Decisions: To address the initial challenges, Keryn focused on learning from existing gaps, growing the brand’s digital footprint, and continuously iterating and optimizing the marketing strategy. This proactive approach involved developing a comprehensive marketing strategy tailored to the dealership’s seasonal business cycle and budget constraints.
Implementation: Keryn implemented the new strategies over a 12-month period, which involved careful planning around the seasonality of the business and strategic budget management. The marketing team structure evolved from a solo operation to a collaborative team including two part-time virtual assistants and a specialized website development team for ecommerce. Significant partnerships, like the one with NBC DC for a spring/summer brand awareness campaign, and an evolving tech stack were crucial in these efforts.
Results and Impact: The transformation led to impressive outcomes:
Email Marketing: Over 1.4 million emails sent.
Facebook Ads: Generated over 1000 targeted leads, optimizing with custom forms and automation.
SMS Marketing: More than 11,000 messages sent.
Cold Outreach: Achieved up to 30 calls per hour.
Reputation Management: Improved to over 228 Google My Business reviews with a 4.5-star average.
Ecommerce: Successfully launched an online store with over 9,000 SKUs. These efforts significantly enhanced brand visibility and customer engagement, demonstrated by increased sales conversions.
Learning and Adaptations: Through this journey, Keryn learned the importance of continuously optimizing marketing campaigns and employing a multi-channel, multi-touch approach. Adjustments were routinely made based on campaign effectiveness feedback and emerging market trends, ensuring sustained impact.
Future Outlook: Looking forward, Keryn plans to continue leveraging the solid foundation built over the past two years. The focus will remain on learning, growing, and optimizing the marketing strategies to stay ahead of industry trends.
Personal Insights: This experience has honed Keryn's leadership and strategic business development skills, reinforcing the value of starting small and strategically scaling up efforts. Keryn advises other leaders undertaking similar transformations to be patient, adaptive, and committed to continuous improvement.
Conclusion: Under Keryn Lynn’s leadership, Holly Acres RV & Marine has not only navigated a challenging post-pandemic market transition but has also set a benchmark in digital marketing within the industry. This case study underscores the significance of strategic innovation and adaptability in transforming brand strategy and achieving sustainable business growth.
Results and Impact: The transformation led to impressive outcomes:
Email Marketing: Over 1.4 million emails sent.
Facebook Ads: Generated over 1000 targeted leads, optimizing with custom forms and automation.
SMS Marketing: More than 11,000 messages sent.
Cold Outreach: Achieved up to 30 calls per hour.
Reputation Management: Improved to over 228 Google My Business reviews with a 4.5-star average.
Ecommerce: Successfully launched an online store with over 9,000 SKUs. These efforts significantly enhanced brand visibility and customer engagement, demonstrated by increased sales conversions.
Learning and Adaptations: Through this journey, Keryn learned the importance of continuously optimizing marketing campaigns and employing a multi-channel, multi-touch approach. Adjustments were routinely made based on campaign effectiveness feedback and emerging market trends, ensuring sustained impact.
Future Outlook: Looking forward, Keryn plans to continue leveraging the solid foundation built over the past two years. The focus will remain on learning, growing, and optimizing the marketing strategies to stay ahead of industry trends.
Personal Insights: This experience has honed Keryn's leadership and strategic business development skills, reinforcing the value of starting small and strategically scaling up efforts. Keryn advises other leaders undertaking similar transformations to be patient, adaptive, and committed to continuous improvement.
Conclusion: Under Keryn Lynn’s leadership, this Virginia dealership has not only navigated a challenging post-pandemic market transition but has also set a benchmark in digital marketing within the industry. This case study underscores the significance of strategic innovation and adaptability in transforming brand strategy and achieving sustainable business growth.
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