Marketing systems built for boat & RV dealers-by people who’ve run the dealership.
Boat & RV Marketing helps dealerships, marinas, and storage facilities generate consistent leads and convert them faster- without relying on third-party marketplaces. We build a simple, repeatable growth system that combines paid lead generation, automated follow-up, and clear reporting so you always know what’s working.
Most marketing companies have never worked inside a dealership or a marina. We have.
Boat & RV Marketing is led by operators who understand seasonality, high-ticket decision cycles, and what it takes to run a profitable store -from inventory and service throughput to customer experience and team performance.
Keryn Lynn (Co-Founder | Fractional CMO & Marketing Strategist): Keryn is an enthusiastic, results-driven marketing leader with 20+ years of experience directing teams and optimizing marketing, operations, and sales inside a family-owned boat & RV dealership. She specializes in building measurable growth systems that increase visibility, lead flow, and customer value through smart strategy, modern digital marketing, and consistent execution. She is a Certified Digital Marketing Professional (DMI + AMA), holds a BBA in Management, was the 2020 RVDA Scholarship Recipient (NCM/Spader Leadership Development Program), and is a 2025 RVDA Convention Speaker on The Influencer Equation: Smarter Partnerships for Dealership Visibility.
Derek Lynn (Co-Founder | Dealership & Marina Operations Leader): Derek brings deep operational expertise from nearly two decades in the marine and RV industry, spanning marina operations, service leadership, parts management, and dealership general management. As General Manager of a high volume boat and rv dealership, he led a 20-person team, managed budgets, improved processes, negotiated vendor savings, and helped launch the dealership’s first digital marketing campaign (reaching 30,000+ people in one month). Earlier, as a marina Shop Foreman, he oversaw onsite operations, dock systems, repairs, and facility projects while supporting 90%+ slip rental renewal rates-bringing a practical operator’s perspective to what it takes to turn leads into lifetime customers.
We work with boat and RV dealerships, as well as marinas and storage facilities that want more consistent lead flow and stronger follow-up. If you sell high-ticket products or rely on slips, storage, or service demand, we’ll tailor the strategy to your business model and seasonality.
Most clients see activity within the first 30 days once the foundation is in place (tracking, CRM routing, offers, and follow-up). Predictable lead flow typically improves over 30–60 days as we optimize messaging, targeting, and conversion performance.
Yes. We can implement a simple CRM workflow with lead routing, pipelines, reminders, email/SMS follow-up, and reporting—so leads don’t get missed and your team knows what to do next.
To get started, we’ll need access to your Facebook and Instagram (Meta Business Manager + ad account/page permissions). From there, we’ll confirm your goals, key offers, and target audience so we can launch campaigns and follow-up quickly.
Most clients start with an initial 90-day runway so the system can be built, launched, and optimized. After that, you can continue month-to-month or choose a longer term if you want ongoing campaign management and consistent growth.
